Out of the classic K-Beauty 4-step routine—toner, emulsion, essence, cream—I honestly think cream is the most important.As someone with dehydrated oily skin, I literally can’t live without it.If I could only use one product out of the four? I’d pick cream, no question. Creams can generally be split into two categories:Hydrating creams and rich (nutrient) … Read more
If toner and lotion are your basic steps, then essence is where things get personal. Think of it like skincare medicine—targeted treatments designed to give your skin exactly what it needs. That’s how Korean women use essences: switching them up based on their current skin concerns. Essence, serum, ampoule… the names vary, and even after … Read more
So, the basic k-beauty korean skincare routine usually goes like this: toner – emulsion – essence – cream.And today’s spotlight is on… emulsion! Honestly, out of all four steps, emulsion feels like the one with the least presence. It’s like… not super essential, but if you skip it, something feels missing, right? In Korea, we … Read more
Let’s Talk Toner (a.k.a. “Skin” in K-Beauty Style!) Today, let’s chat about skin! Wait—what? Skin? Yep, in Korea, when we say “skin,” we’re not talking about your actual skin—we mean toner! You might hear it called “lotion” somewhere else, but in K-Beauty, “skin” usually refers to that watery, liquid-y stuff that feels super light. You’ll … Read more
Knowing myself sounds simple, but it is actually more difficult than it seems. I have read lots of books and thought a lot, but I realized I have lived according to what people say: study, go to university, get a job, and get promoted. Well, I was a strategic and realistic student, so I set … Read more
Because I decided to build a new cosmetic brand appealing to a global audience, I had to decide what could possibly be the first market for my products. I live in Seoul, South Korea, and it is the most competitive cosmetic market in the world. There are too many brands here, so it is impossible … Read more
Why Korean Skincare Surprises My Foreign Friends Skincare has always been a natural part of my daily life, but my foreign friends are often shocked when they see my full skincare routine. They usually say, “Wow, that’s a lot! Do Koreans really do all that?” Yes, we do! And I’m here to explain why Korean … Read more